Vespa PX denies the cliché!
This advertisement denies the cliché that Vespa is made for formal and novice use only. What a hilarious way to deny an old belief really!
It shows a man who looks like from Sons of Anarchy steps off of his Harley-Davidson to enter the house. He passes by a Vespa PX without paying much attention to it, but it’s the bike itself that attracts him to take a closer look. When he does that, he immediately falls in love with the Vespa and just adores the small things about the Vespa PX. Hence denying the fact that Vespa PX is made for only formal use.