Skoda Fabia: Made from meaner stuffs
Cars have always been portrayed as mean machines. This advertisement takes it a step further and shows how mean machines can be.
It's not literal, of course. But we get the drift. It shows the unconventional method for manufacturing and designing the car of Skoda Fabia. Snake Venom, Laser-emitting eyes and what not! We all know no there is completely different type of meanness employed while manufacturing a car, but the message gets across.
This clever advertisement was a part of Skoda's campaign to portray itself as mean carmakers. A brilliant advertisement in itself and a part of a very effective marketing campaign - it comes to define the video above.