Trafic Rider is Here With The New renault Trafic!
With a soundtrack that K.I.T.T. would certainly be proud of, the Renault Trafic clip is teamed with the famous Knight Rider theme tune along with many tongue-in-cheek references to the popular TV show. #TraficRider pays a significant tribute to the 1980’s TV family classic. It places the Trafic’s target audience (tradesmen), on a pedestal and represents them as heroes within their profession. Renault creatively developed a character named Michael Craftsman, (a play on the name of the main character of Knight Rider, Michael Knight). The clip certainly provides many elements to enjoyment with fantastic sunset scenery and an entertaining, playful storyline.