Having fun with Piaggio Ape
It has been said time and again that advertisement can sell anything. It is certainly true in this case. This video portrays a vehicle as simple as Piaggio Ape like a star.
Two girls are roaming around the city having fun in the red Piaggio Ape. They visit different sites, shop for goods and then have some fun. If we forget the video for a while, can you actually imaging roaming around the downtown in this vehicle? Probably not. But that is the magic of effective storytelling and advertisement. Almost anything can come to life.