To-the-point advertisement video for Mazda BT-50
Mazda has a separate market segment. It comes to separate customer base, and a different brand image installed in customer's mind. This advertisement of Mazda BT-50 is to reinforce that image in the market.
The advertisement is a simple, straightforward commercial message. All of this advertisement is focused on the performance aspect of the car. All it says, in a very simple way is that this car will not disappoint you. It will perform in spite of difficult situations and difficult roads. This is a weird way to advertise a car in the age when 'clever' advertisements. Great one.