As awesome as Star Wars: KIA Soul!
Stars Wars is undoubtedly one of the most iconic films out there. A cleverly throughout commercial uses this iconic advantage and associates it with another iconic name in cars.
The starship suddenly turns into KIA Soul once it gets down on the road. The commercial cleverly elevates the car into the status of battleship. Also, associating a product lends the star power of the movie to the car, increasing the range of potential customers.
Discussing strategy is boring! All that you need to know is KIA Soul is as awesome as Star Wars.