The Workhorse of Iveco Eurocargo
Just look at photos! An aggressive black-painted truck makes a great impression of simple security and reliability. Brutal machos are strongly associated with the Iveco Eurocargo truckers – they are just the sort of what we should the truck’s driver imagine! Now you can see what the correct advertising does matter.
This impressive truck caught the public attention almost at once, appeared in 1991 in the market. First of all, the Iveco appealing advertising marketing canpaing should be noticed. As a matter of fact, All Black (a famous rugby team), the Italian Rugby Federation and the European Road Show have been known to be sponsored by Iveco. Moreover, Iveco had paid advertising air time on TV while Moto Grand Prix and Formula 1 broadcasting. As a result, Iveco Eurocargo truck has been presented as a true workhorse in driving and been immediately popular in Europe (one can state the stable first places at sale ratings).