Iveco Daily, as athletic as any sports hero
This video certainly does the right thing for a vehicle whose selling point is performance. It compares Iveco Daily with a star athlete and creates a compelling story.
The message of the video perhaps is that just as that starts athlete works hard and delivers on the pitch, the vehicle also works incredibly and delivers on the road. It is a very apt analogy, because Iveco Daily is not a vehicle made for luxury. It is meant to carry loads and facilitate a smooth ride. Hence the comparison with the athlete figures. The footage has some interesting special effects and color choice, but they all fit right in the narrative.