Honda City 2014
The video was created in collaboration with iClaudius (a famous film director) and Honda Malaysia.
A series of cube animations and transitions were created by Astatica to strengthen the product with a unique, versatile identifiable brand design for the new Honda City launch. In my opinion, the cube orientation looks a bit strange. Is this the only advertising gimmick that Honda could choose?! Anyway, its HR managers must be professionals because of the work they have made for us to see the clip. To be sure how the old junk turned itself into an elegant car, check the video from below.