Ford Courier makes you a Macho Man
Ford Courier is designed for men. That being said there’s nothing more to add about this mini truck. The cleverness of the ad though is worth a lot more words. Pitching the voices of a group of friends who do not have that Ford model makes them look like unmanly fools. Then enters the Courier and a man with truly machismo personality. The difference of voices and personalities of the man with Courier and all the others who do not is the message here. With the tagline of “it’s got what the other are missing” it ends the ad, and the message mission is completed!