very dated advert for the ford Contour

2014-12-13 15:16:09 / author: Adam Roberts views 1900Total views: 1900 / 4Views for 7 days: 4

This takes ‘ordinary Americans’ and gets them to talk about driving. Its really not all that impressive. 

Dealing with advertising it should always be about upselling, and this almost down-sells the experience. It says that driving is only fun early on, when it should be fun all the car. Your motor should feel like a hot rod, not one that gets passed all the time! It should be about looking good and feeling great, and this is about being middle of the road and pretty boring! Quite a good finance offer doesn't really sell the Ford Contour, thank god they got better at this TV advertising thing later on!

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