BMW X5 in language of subtle messaging
The BMW X5 launch film cleverly shows all the features of the car. The perfect mix of the real and the surreal makes this movie a must-watch.
The car leaves the road and floats in the air for fractions of a minute. This implies the swiftness of the car. In similar way, the film shows different features of the car one by one. The acceleration, the braking and the beautiful design of the car are displayed with such subtlety that it feels so natural. Even the interiors of the car are integrated seamlessly into the film. Well-done, BMW!